Tassoni Logo

Tassoni is a historic Italian brand, most famously known for its Cedrata Tassoni beverage, a refreshing soft drink made from citron (cedro), a citrus fruit The company, Cedral Tassoni S.p.A., was founded in 1793 in Salò, on Lake Garda It initially started as an apothecary and evolved into a producer of high-quality syrups, liqueurs, and soft drinks Its heritage is deeply tied to traditional Italian herbal remedies and natural ingredients

Over time, Tassoni became a symbol of Italian craftsmanship and premium beverage production The brand’s focus on natural extracts and artisanal methods has made it a beloved name in Italy and beyond, especially through its flagship product Cedrata, which debuted in its carbonated form in the 1950s

The Tassoni logo has maintained a strong sense of heritage while undergoing modern refinements Historically, the branding emphasized tradition and pharmacy-style design, highlighting the company’s roots as an apothecary In recent decades, the logo evolved to become more streamlined, dynamic, and contemporary — reflecting the brand’s evolution into a premium beverage producer

The current logo preserves vintage undertones while embracing bold, modern aesthetics The slanted typography and bold colors reinforce a sense of movement and energy, suitable for a refreshing drink brand

The "Tassoni" wordmark uses a custom stylized, geometric sans-serif font that features sharp angles and a dynamic forward slant This italicized approach gives the impression of motion and progress The exaggerated size of the "T" and the unique structure of the letters make the logo easily recognizable and iconic

The subtext “DAL 1793” (meaning “Since 1793” in Italian) is written in a bold sans-serif font, centered within a yellow parallelogram, adding historical depth to the visual identity

The logo uses a dark green and yellow color palette

Dark Green symbolizes nature, freshness, and heritage — aligning with Tassoni’s natural ingredients and historical background