Pizza Express Logo

PizzaExpress is a well-established British restaurant chain known for its artisan-style pizzas and casual dining experience It was founded in 1965 by Peter Boizot in London, United Kingdom, who was inspired to bring authentic Italian pizza to the UK after a trip to Italy The first PizzaExpress restaurant opened on Wardour Street in Soho, and the brand quickly gained popularity for its fresh ingredients, open kitchens, and stylish interiors

Over the decades, PizzaExpress has grown into a global brand, operating over 400 locations in the UK and several international markets, including Hong Kong, India, the UAE, and beyond The company has maintained a strong focus on quality, design, and music (including support for jazz artists), which is reflected in its branding and restaurant experience

The PizzaExpress logo is iconic and instantly recognizable, particularly within the UK Designed in 1996 by the legendary graphic designer Alan Kitching, the logo is a bold representation of both the brand’s heritage and its unique aesthetic sensibility

The logo is enclosed in a circular emblem, giving it a classic badge-like form, often associated with tradition and authenticity—fitting for a brand that takes pride in its heritage

The ornate swirls and flourishes within the circle draw heavily from Art Nouveau design motifs, which were popular in the early 20th century

These swirling patterns echo the form of pizza dough or steam rising from a hot pie, subtly connecting the art style to the culinary theme

The symmetry and intricacy of the design create a handcrafted, artisan impression—mirroring the restaurant's handmade pizza ethos

The typeface used for “PIZZA EXPRESS” is custom, heavily stylized, and integrated into the logo itself It shares the same Art Nouveau influence, with sharp yet fluid letterforms and elegant, organic curves The font conveys