Aramark Logo

Aramark is a global leader in food services, facilities management, and uniform services The company was founded in 1936 by David Davidson as Davidson Brothers, later becoming ARA Services, and eventually rebranding to Aramark in 1994 Headquartered in Philadelphia, Pennsylvania, Aramark serves clients across sectors including education, healthcare, business, sports, and corrections

With operations in over 20 countries, Aramark delivers custom workplace and hospitality solutions to enhance environments, support operations, and improve everyday experiences for millions of people The company is especially known for serving large venues and institutions with its foodservice and uniform solutions

The current Aramark logo represents a modern, dynamic identity that reflects the company’s people-first philosophy and global scale Over time, the logo has evolved from a more corporate, traditional look into a friendly, forward-moving visual, symbolizing progress, energy, and service excellence

One of the most significant changes came in 2012, when Aramark introduced the current logo featuring the red “Star Person,” a highly recognizable emblem designed to reinforce the company’s commitment to people, performance, and passion

The Aramark logo is a combination mark that includes both a stylized text-based logotype and a bold, symbolic icon

Wordmark: The name “aramark” is presented in all lowercase using a clean, bold, geometric sans-serif typeface This conveys approachability, confidence, and professionalism The simplicity of the font allows it to pair harmoniously with the dynamic symbol next to it

Icon (The Star Person): To the right of the text is the brand’s signature symbol—a red human figure in motion with an abstract star-shaped form This icon is affectionately known as the “Star Person,” and it conveys

Action and momentum: The figure appears to be leaping or soaring forward