Papa Murphy’s Logo

Papa Murphy’s is a well-known American pizza company recognized for pioneering the “Take ‘N’ Bake” pizza concept Founded in 1995 through the merger of two regional brands—Papa Aldo’s (1981) and Murphy’s Pizza (1984)—the company is headquartered in Vancouver, Washington, USA It operates over 1,000 locations across the United States, making it one of the largest pizza chains that focuses exclusively on pizzas customers take home and bake themselves

Papa Murphy’s is known for fresh ingredients, customizable options, and its family-oriented approach to dining, offering an alternative to traditional delivery or dine-in pizza services

The new Papa Murphy’s logo reflects a bold modernization of the brand while preserving its core identity The visual refresh simplifies the older, script-style typography and rustic aesthetics in favor of a more clean, direct, and eye-catching design

This transformation aligns with a broader trend in food and retail branding—moving toward minimalism and digital adaptability without losing brand recognition The redesign appears to target a younger, digital-savvy audience while still resonating with long-time loyal customers

The logo is set within a red horizontal trapezoid, a shape that adds energy and a dynamic look without being aggressive The slight curve of the top and bottom edges adds a sense of movement and approachability This framing device helps the logo stand out in-store, online, and across delivery packaging

The custom sans-serif typeface used for “PAPA MURPHY’S” is modern, bold, and all-caps, signaling strength and reliability The font includes subtle design tweaks—most notably the stylized “R” and the curved apostrophe—which add personality and retain a hint of the brand’s quirky, welcoming vibe

The tagline “TAKE ‘N’ BAKE PIZZA” appears in a condensed, geometric sans-serif font underneath the brand name It reinforces Papa Murphy’s unique selling proposition directly and clearly—ideal for brand clarity across digital platforms and advertising media

The use of vibrant red as the background color signifies appetite, passion, and urgency—classic themes in the food industry The white typography ensures high contrast and readability, making the logo functional across a wide range of media including mobile apps, signage, pizza boxes, and uniforms