UpKeep Logo

UpKeep is a leading Computerized Maintenance Management System (CMMS) designed to streamline asset management, maintenance workflows, and operations for technicians and facility managers Founded in 2014 by Ryan Chan, UpKeep is headquartered in Los Angeles, California The platform empowers maintenance teams across industries like manufacturing, utilities, facility management, and logistics to manage work orders, track assets, and improve operational efficiency—all from a mobile-friendly, cloud-based interface

UpKeep is especially known for its intuitive mobile app, real-time collaboration features, and powerful analytics, making it a go-to solution for companies looking to digitize and modernize maintenance processes

The UpKeep logo has evolved to reflect the company’s transition from a startup to a well-established SaaS leader in the maintenance tech space The current logo embraces a friendly, human-first identity, representing not just industrial efficiency but also care, support, and reliability—a key differentiator in a traditionally rigid and tool-focused industry

The blend of technical and emotional design elements shows UpKeep’s commitment to bringing heart to maintenance

The UpKeep logo is a combination mark featuring both a symbol and a logotype, creating a well-rounded brand identity that communicates function and emotion

Symbol (Gear + Heart): The logo’s icon is a red gear with a heart at the center This clever combination of shapes symbolizes

The gear represents the core of the product—operational systems—while the heart shows that UpKeep is built with people in mind, offering more than just cold tech

Wordmark: The word “UpKeep” is presented in a clean, bold sans-serif typeface, with a capital "U" and "K" to break the word naturally and enhance readability The font feels modern, accessible, and strong—perfect for industrial users