Matahari Cibinong Logo

Matahari Department Store is one of the largest retail companies in Indonesia Founded in 1958, Matahari began as a small children’s clothing shop in Jakarta Over the decades, it has grown into a nationwide chain with over 150 department stores across Indonesia, offering fashion, beauty, lifestyle, and home products

Matahari has established itself as a household name by combining affordability with style, serving millions of Indonesian consumers It has also embraced digital transformation, expanding its presence through matahari.com and other e-commerce platforms to reach a wider, tech-savvy audience

The company’s name “Matahari” means “sun” in Indonesian, symbolizing light, energy, and growth—values that align with its identity as a dynamic retail brand

Matahari’s visual identity has undergone significant changes over the years Earlier logos featured a more literal sun-inspired symbol with orange and yellow tones, reflecting the meaning of the name However, the current logo represents a modern rebranding, adopting a minimalist red design that aligns with contemporary global retail aesthetics

The new design emphasizes simplicity, versatility, and digital readiness, ensuring that the logo is easily recognizable across physical stores, digital platforms, and mobile apps

The Matahari logo is a combination mark, consisting of a custom abstract symbol and a clean wordmark

Symbol:The circular emblem to the left is a stylized “M” formed within concentric arcs, resembling both a sun and a spiral This abstract yet balanced design reflects continuity, growth, and inclusivity The use of geometric lines gives the logo a modern and futuristic appearance, while the circular shape communicates unity and completeness

Typography:The word “matahari” is written in lowercase sans-serif typeface, which projects friendliness, approachability, and modernity The rounded font style complements the circular emblem, creating visual harmony