HPE Hewlett Packard Enterprise Logo

Hewlett Packard Enterprise, commonly known as HPE, emerged as an independent enterprise-focused company after splitting from Hewlett-Packard Company in November 2015 HPE specializes in business technology solutions, particularly cloud computing, networking hardware, servers, storage, and services aimed at large enterprises

Founded on November 1, 2015, following the restructuring of Hewlett-Packard, HPE carries forward the legacy of innovation and technology pioneered by original founders William Hewlett and David Packard

Initially, Hewlett Packard Enterprise used a minimalist logo that emphasized clarity, straightforwardness, and digital innovation The original logo featured a green rectangular outline representing precision and structure

The new 10th-anniversary logo introduces a contemporary rebranding strategy The refreshed look retains a strong connection to the original but adds bold modernity, highlighting HPE’s journey into its second decade

HPE maintains the essential black-and-green palette, ensuring continuity with the brand's established identity

Black: Represents authority, elegance, and sophistication—aligning with HPE's expertise, trustworthiness, and premium positioning

Green (Teal accent): Symbolizes innovation, growth, and sustainability—integral to HPE’s technological advancements and eco-conscious operations

The new wordmark employs bold, sans-serif typography that offers enhanced readability and clear, impactful visual communication