Boston Pizza Logo

Free download Boston Pizza Logo in SVG, AI, PDF vector formats and transparent PNG

Boston Pizza is a Canadian-based restaurant chain specializing in casual dining with a focus on pizza, pasta, and sports bar experiences It was founded in 1964 in Edmonton, Alberta, by Greek immigrant Gus Agioritis Originally a single pizza shop, the brand grew rapidly through franchising, particularly after entrepreneur Jim Treliving (a former RCMP officer and later a well-known “Dragon” on Dragons’ Den) joined the company as a franchisee in 1968 and helped expand its reach across Canada and into parts of the United States and Mexico

Today, Boston Pizza has over 380 locations and is known not only for its food but also for its community involvement and strong brand identity Its official name in the U.S is “Boston’s The Gourmet Pizza” to avoid confusion with Boston-based businesses

The Boston Pizza logo has remained stylistically consistent over the years, but has seen minor refinements to stay visually fresh and relevant The core elements—namely the stylized “BP” monogram inside a circle—have been retained through multiple branding updates

Earlier versions of the logo featured more literal illustrations and a bolder red palette, while modern iterations (like the current one) embrace a retro-modern aesthetic The font and icon design evoke vintage typography with a twist, helping the brand feel both established and fun

The logo is a monogram logo featuring the letters “BP” inside a bold red circular badge The “BP” letters are heavily stylized, evoking a sense of motion and personality through swirls and curves that give the brand a signature flair

The circular shape enhances versatility across restaurant signage, menus, uniforms, and promotional materials It’s compact, symmetrical, and visually balanced, making it highly adaptable for both print and digital contexts

The Boston Pizza logo uses a vibrant and appetizing color palette

Bright Red: Red is widely used in the food industry for its association with appetite stimulation, energy, and excitement It draws attention and creates a welcoming feel in restaurant settings