Lucidchart Logo

Lucidchart is a web-based diagramming application developed by Lucid Software Inc., founded in 2010 by Karl Sun and Ben Dilts in Utah, United States The platform allows users to create flowcharts, organizational charts, wireframes, UML diagrams, and other types of visual content It is part of the broader Lucid Visual Collaboration Suite, which also includes Lucidspark and Lucidscale

Lucidchart is widely used by businesses, educators, and developers for process visualization, system design, and collaborative planning The brand has grown rapidly thanks to its integration capabilities with tools like Google Workspace, Microsoft, Slack, and Atlassian

Lucidchart’s logo has evolved as part of Lucid Software’s initiative to unify its product suite under a cohesive brand identity The new logo, shown above, reflects a shift toward a more polished, modern, and technology-forward aesthetic It aligns Lucidchart more closely with Lucid's other products while preserving the brand's distinct visual presence in the collaborative software market

The logo features a geometric hexagonal icon constructed from three orange parallelograms This open-ended hexagon suggests connection, structure, and modularity—core elements of Lucidchart’s diagramming and collaboration capabilities The negative space in the center hints at transparency and open communication

The use of three-dimensional shading in the icon creates a sense of depth and dynamism, reflecting the multi-dimensional and interactive nature of Lucidchart’s tools

The wordmark “Lucidchart” is rendered in a clean, bold, sans-serif typeface The font is highly legible and modern, projecting professionalism and clarity The lowercase letters convey approachability and user-friendliness, while the bold weight adds visual stability and confidence

The alignment between the icon and wordmark achieves balance and creates a strong, horizontal visual flow, suitable for digital interfaces and marketing material

Orange tones in the icon signify creativity, innovation, and energy It's a distinct choice that stands out in the tech space, helping Lucidchart remain memorable