Fresha Logo

Fresha is a leading global platform for beauty and wellness businesses, offering an all-in-one solution for appointment scheduling, point-of-sale (POS), marketing, and customer management Originally launched as Shedul in 2015 by co-founders William Zeqiri and Nick Miller, the company rebranded to Fresha in 2020 as part of a broader vision to become the go-to marketplace for beauty and wellness services worldwide

Headquartered in London, Fresha powers tens of thousands of salons, spas, and barbershops across 120+ countries, processing millions of bookings every month What sets Fresha apart is its zero-subscription model—businesses pay only when customers book via the Fresha marketplace, making it a cost-effective choice for small and growing enterprises

Fresha's visual identity has undergone a significant transformation in its journey from Shedul to the current brand The rebrand introduced a minimalist, bold logo with a modern typographic approach, aligning with Fresha’s global ambitions and digital-first strategy

The current logo reflects the brand's commitment to simplicity, accessibility, and innovation in the beauty and wellness tech space It communicates clarity and freshness—exactly what the name suggests

The Fresha logo is a pure wordmark, meaning it relies solely on text to convey the brand identity Despite its simplicity, it features a custom typographic treatment that creates a strong and memorable presence

Typeface: The font is a geometric sans-serif, modern and bold, with smooth, rounded edges that convey friendliness and approachability

The lowercase style throughout the name gives it a contemporary, informal, and customer-friendly vibe—ideal for beauty and lifestyle platforms

A unique visual twist is applied to the "f", which curves playfully and subtly mimics a comb or brush—an abstract nod to the brand's connection with beauty services