ALMAY

Almay is a cosmetics brand focused on gentle, skin-friendly makeup, describing its approach as “clean makeup that thinks it’s skincare.” Its product range covers face, eyes, lips, and makeup removal, with options for everyday beauty routines. Face products include concealer, foundation, blush, powder, and primer, including Clear Complexion Concealer and Foundation and Hydra-Prime Moisturizing Primer. Eye offerings include mascara, brow products, eyeliner, and eyeshadow, while lip choices include lipstick, gloss, and lip oil-in-stick products such as Gleam Big Lip Serum. Almay also sells makeup removers, including eye makeup removers and Foam Away, alongside micellar and gentle foam cleansing formulas designed to remove makeup and leave skin feeling refreshed. The brand highlights its long-standing commitment to skin-friendly makeup and presents new product launches through its online store. Shoppers can browse collections, find retailer information through its Where to Buy section, and contact the company through its website. Almay features model, entrepreneur, and wellness advocate Miranda Kerr in its brand promotion.